Marketing Lead

A fast-growing healthcare technology company is building an AI-native platform designed to modernize home healthcare. Its technology helps clinicians reduce the administrative burden of documentation while giving home health organizations more efficient ways to manage their operations.

With strong customer traction and backing from leading healthcare investors, the company is now expanding its team and looking for its first dedicated marketing hire. This is an opportunity to own marketing from the ground up, working closely with the founders and GTM leadership to build the brand, generate demand, and help establish the company as a leader in AI-powered healthcare.

Key Responsibilities:

• Own brand and content strategy across case studies, product content, blogs, white papers, sales enablement, and thought leadership.
• Develop and execute demand generation programs including outbound campaigns, paid acquisition, webinars, and industry events.
• Manage social media channels and improve website content, SEO, and overall digital presence.
• Partner with Customer Success to develop customer advocacy programs and turn customer stories into compelling marketing content.
• Identify, test, and scale new channels and growth opportunities to increase qualified pipeline.
• Work closely with founders and GTM leadership to shape positioning, messaging, and go-to-market strategy.

Key Qualifications:

• 5+ years of B2B marketing experience, ideally within VC-backed startups from Seed through Series B.
• Experience across brand, content, and demand generation.
• Experience joining an early-stage startup and helping build the marketing function as the company scales.
• Background marketing B2B products to healthcare buyers.
• Strong track record of ownership and execution, demonstrated through career progression, awards, or other achievements.
• Able to work across both creative and growth-focused marketing initiatives.
• Based in the San Francisco Bay Area and comfortable working in the office 3 to 5 days per week.
• Able to provide 2 to 3 examples of marketing work you have personally owned.